About Bluee
At Bluee, we believe in the transformative power of education and continuous personal development. We utilize innovative gamified tools to assess and rank learning levels, identify talents, and provide a unique development experience.
Through the intelligent use of data, our mission is to address psychosocial challenges in schools, creating an environment that nurtures each individual's potential, promotes meaningful learning, and prepares for a brighter future.
History
In 2015, while our co-founder Vinicius Melo was a student in the Computer Science program, he began researching the use of virtual reality to map the behavior of users with ADHD. Subsequently, the project evolved into a scientific study with Psychology student Bárbara Martins. The work resulted in the Bluetdah application, which serves two functions: one focused on behavioral analysis and the other on building and developing learning. The project earned two national awards and an international nomination by the Singularity University.
The Gamified Platform
Task Division
The system allows teachers or guardians to create specific goals for students, breaking complex tasks, such as reading a chapter, into smaller and simpler parts that can be completed in short shifts, facilitating progress.
Gamification
The entire methodology of using the platform is gamified, utilizing XP to rank the user's level with each completed task, energy (Blueez) to create and ensure a minimum number of daily interactions, colors for organization, and a step-by-step model to ensure a smooth execution flow.
Intelligent Tracking
As students complete tasks, Bluee analyzes the time spent and performance, automatically adjusting goals to align with the individual's learning level, making the process more effective and appropriately challenging.
Ranking
The platform creates rankings based on each student's performance, encouraging healthy competition and highlighting individual achievements, which increases engagement and motivation for continuous learning.
Notifications
The usage monitoring system tracks access frequency, notifies students about pending tasks, and ensures that learning is not interrupted, promoting consistency in task execution.
